Twitter interest and lifestyle targeting
Conversed leverages the wide range of interest and lifestyle targeting categories of Twitter to find and convert your target group. Conversed uses two kinds of interest targeting on Twitter. In the first category, there are more than 350 interest categories. These categories range from people with an interest in buying a new car to people with an interest in pregnancy or people looking to plan their summer vacation. The second category is more specific. By targeting certain usernames that are relevant to your product or service, Conversed can find a custom audience that is interested in the products or services that we are promoting for our clients.
We cooperate closely with our clients to define the exact target group that we want to expose to our clients’ communication or that we want to convert into leads or sales. After devising a campaign strategy, Conversed executes the strategy, focusing on getting maximum exposure, sales or leads with the highest possible ROI.
Twitter keyword and search term targeting
In combination with lifestyle targeting, Conversed leverages keyword and search term targeting on Twitter to promote our client’s service at the exact moment the consumer is looking for it. By leveraging the social intent data that consumers are sharing on Twitter, our clients are in the unique position to respond to customer intent before the competition does.
We optimise our client’s campaigns on reach and leads/conversions for sales campaigns on Twitter, in the same way we do on Facebook and LinkedIn. Through our advertising API, we are able to target and convert your target group by using the right combination of promoted tweets and trends. In addition to this, we can also generate more followers through promoted accounts. Conversed builds a custom optimisation algorithm for each lifestyle and interest target group. This optimisation algorithm is custom-built for each campaign and is custom-designed to optimise for the greatest exposure per target group, the lowest cost per follower, the most sales, or the highest ROI.
Twitter Tailored Audiences
Facebook and Twitter are launching more and more tools allowing us to professionalize the Social CRM of our clients. Tailored Audiences not only allow us to retarget our clients’ prospects, but they also allow us to identify existing clients through email addresses, Twitter ID’s and other CRM data. Through identifying existing clients on Twitter, we can up- and cross-sell current clients. We can also run deep analyses of the consumer profile. Finally, we can match the ad and the offer we show in the ad with the consumer’s current relationship with the brand, service or product we are promoting.
WHY CHOOSE CONVERSED
Data driven design
Social Performance Advertising Design is a cyclical process. Our design team is continuously briefed on the performance of the design. The design of our campaigns is in this way continuously being tweaked and altered to find the perfect design for the target we are trying to achieve for our clients.
Social advertising freaks
Yes, we are nerds and we are freaks. We love Social Advertising in the most intimate way. We dream about new Social Advertising when we go to bed, and smile when we think of Social Advertising when we get up in the morning. So please excuse our Social Advertising obsession, but we just love what we do.
We are entrepreneurs
We are entrepreneurs. We are a relatively small agency and know how important it is to make a return on every Euro or Dollar we spend for ourselves and for our clients. We care about our clients budgets as it were our own money, and that is a fact.