Video & Display advertising on Instagram
Instagram is currently one of the most popular social networks and a great place to advertise. You can do this in the mobile Instagram app, using both video and Instagram ads. These Instagram ads are comparable with display advertisements, backed by the power of a social network. They enable the marketer to take full control over the message and its volume.
Advertising on Instagram is coordinated through the Facebook ad manager. The targeting segments on Instagram are based on the information Facebook has collected on the specific Instagram user. With this targeting data, Instagram empowers marketers to aim their advertisements at highly specific target groups. At this moment, marketers can already segment their target groups by placing them in fairly broad subsegments, such as age and gender. Thanks to Facebook’s takeover of Instagram in 2012, it will be possible to use all Facebook data on Instagram in the near future. This opens the door to interest-targeted advertising on this social network.
Conversed links Instagram campaigns to Facebook campaigns in a unique way. Through smart data linking, Conversed is able to deliver a connected customer journey across Facebook and Instagram. By making messages perfectly connect between these platforms, we reach maximal results in campaigns we manage for our clients on Instagram and various other media. Since Instagram is naturally positioned at the beginning of the funnel, we use Facebook and other media to actually convert the reached consumer to sale or renewal sale.
Instagram helps brands in achieving a higher engagement by combining attractive display with a powerful advertising platform. It’s by all means a creative exhaust for marketers as well as their target group. For a seamless fit with the unique character of Instagram, expressions on this social network need to be especially well considered. This is why Conversed offers its clients creative support, as well as purchase. Altogether, this provides the target group with an authentic brand experience, resulting in remarkable higher engagement.
WHY CHOOSE CONVERSED
Data driven design
Social Performance Advertising Design is a cyclical process. Our design team is continuously briefed on the performance of the design. The design of our campaigns is in this way continuously being tweaked and altered to find the perfect design for the target we are trying to achieve for our clients.
Social advertising freaks
Yes, we are nerds and we are freaks. We love Social Advertising in the most intimate way. We dream about new Social Advertising when we go to bed, and smile when we think of Social Advertising when we get up in the morning. So please excuse our Social Advertising obsession, but we just love what we do.
We are entrepreneurs
We are entrepreneurs. We are a relatively small agency and know how important it is to make a return on every Euro or Dollar we spend for ourselves and for our clients. We care about our clients budgets as it were our own money, and that is a fact.