What returns are generated by your social investments? Conversed maps all interactions with online customers over all online channels and maps your customer journey online. On average only 15% of the online population ever clicks on ads, while 99% of the online population is exposed to ads.
For this reason, big brands are not only interested in identifying clicks, but rather in all online interactions with their target group. We map the interactions of consumers with the brand through all online channels; Social Advertising, Display Advertising, Search Marketing and Affiliate Marketing. After mapping which investments provide the highest ROI, we optimise these channels for maximum profitability.